By emphasizing the durability of their products Bremont shows us that the secret to building a great brand is to cater directly to your audience instead of copying what everyone else is doing.
Slater's feed is peppered with pictures of healthy foods the dude loves his chia , personal announcements, good-natured celebrity trash-talking and images that support his environmental activism.
Of course, Sally probably doesn't post pics of herself with the cast of her own smash TV show, hosting Saturday Night Live or resting her chin on Michelle Obama's shoulder on a magazine cover.