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Short-term project management: As an incident unfolds, I want to assign tasks and coordinate the work of multiple individuals across my organization, so I can move as quickly as possible to remediate the risk.

The process is traumatic, as the user is wracked with debilitating pain.

Nielsen, Lene 2014 , , in Soegaard, Mads; Dam, Rikke Friis eds.

Just as personas help to prioritize who to design for, they also help to determine what to design for them.

Granted, not even the most disciplined user-centered and goal-directed designer can be completely unbiased.

, Tamara Adlin and John Pruitt• What the person will need from your product to deem it worthwhile What Are the Different Types of Personas? Copy writers ensure site content is written to the appropriate audiences Best Practices for Developing Personas Personas development belongs at the beginning of the project, as personas can inform site functionality, help uncover gaps, or highlight new opportunities.

There are hundreds of eye-catching and really in-depth persona templates out there that you can fill in.

User Persona A user persona is a composite biography or series of portraits drafted based on market research and experience to describe the relevant characteristics, needs, and goals of the people who will be using a product.

History [ ] Within software design, , a noted pioneer software developer, proposed the concept of a user persona.

Jenkinson's approach was to describe an imaginal character in their real interface, behavior and attitudes with the brand, and the idea was initially realized with Michael Jacobs in a series of studies.

This method-acting technique allowed Cooper to put users front and center in the design process as he created software.

All team members should be on the same page in terms of design decisions.